‘Golden Age’ of Social Gaming is Over

Awww boo.  Looks like you can cancel the next few round of drinks, ‘cos the social gaming party may be coming to an end – according to Popcap’s CCO:

“You’re definitely in the stage right now in social games where there’s a lot of bandwagon jumping, where everyone sees moneymoneymoney and suddenly all these new companies appear…

“It happened before in mobile, it happened before in casual – in the past it’s tended to signal the beginning of the end. Not necessarily of the genre, but of the sort of golden era, where everything was a fresh blue ocean.

I have no reason to doubt his view – Popcap are a solid development studio who seem to know what they are doing.  What’s more they have a good handle on user data activity.