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Move sells well, Sony must be pleased

October 21, 2010

I notice that the new Move controller has sold very well:

PlayStation 3 motion controller Move has sold around 1.5 million units in Europe, according to Sony’s Andrew House.

Speaking to Bloomberg, the head of Sony Europe said the company was looking to increase production of the controller, which launched in the region on September 19.

Move has seen “very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe,” according to House.

“The initial sales response has been so far in excess of our initial plan that we’ll probably be looking at accelerating production.”

While I don’t yet think they’ve got the super-killer Move titles, that is to be expected at this stage in a new devices life cycle. It takes time for new games to explore and build upon the controller gameplay mechanics. I have a play with it at e3 this year and it was a solid bit of engineering – the responses were excellent and the mapping of movement to the screen to top-notch. Now it just needs to evolve some new gameplay!

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