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Games Brief: Know your gaming buzzwords

June 16, 2011

Interesting post defining some key terms…  For example:

What is gamification?

It is not about making games. It is not about brand extension. It is about encouraging and rewarding users for doing the things that you want them to do.

A loyalty scheme where you “level up” for taking more flights is an example of “gamification”. An answers website which gives users badges and achievements for providing helpful responses is an example of gamification. Games purists sometimes refer to gamification as pointsification, deriding it as not being about making games. They are right.

But that doesn’t matter. Gamifiers are not trying to make a game. They are not trying to take the best bits of games and apply them to your website or product. They are trying to take many of the lessons that game-makers have learned – about showing users what to do, about offering rewards, about using psychology to encourage behaviours you want – and applying them to other fields.


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