How to Start a Games Studio – Part 3
Much like the design of a great game, there is no one clear route to success. Being creative about marketing is as important as being creative with the game itself. There is always much more going online for potential fans than they can ever look at, so you have to always ask yourself, why would anyone bother listening to what you’ve got to say? As such, all the content of your communications; the manner, platform and context, are all vital to getting potential fans to tune in.
I’m going to be talking more about this at a session here in Bristol at the PM Studio, Friday, 29 July 2011 1pm – 2pm (which is free to attend).