Skip to content

Could Social Gaming Save the Music Industry?

July 14, 2011

Ok, so my headline is a big question, but there is a core point here. Interlinking music with social media is not that new, but interlinking it with gaming, that is very interesting to me…

EMI has become the first major label to sign a partnership to sell music within a social game on Facebook using the social network’s Facebook Credits virtual currency.

The major label has agreed a deal with social games publisher MXP4 to make a range of tracks from artists including Lily Allen, Gorillaz, the Jackson 5 and David Guetta available within MXP4’s Bopler Games collection on Facebook.

Fans will be able to play a selection of rhythm games for free with 60-second clips of the songs, but will have to pay using Facebook Credits for access to the full songs. MXP4 struck separate deals with EMI’s recorded music and publishing divisions.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: