I’m Speaking at Charity Comms Event Tomorrow (On Games and Charity)
September 28, 2011, 11.30-12.10: How games can help your charity
From Wii Fit to Farmville, games are now common currency for millions of us; the average social gamer is a 43-year-old woman and 8 out of 10 UK homes have one or more games consoles. But they can offer more than fun, research found 52% of players report games help them think about moral issues. Sega raised $250,000 to help with the Japanese earthquake in a week. This session introduces the gaming sector and explores its potential for charities.
Tomas Rawlings, Creative Director, Auroch Digital