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Game of Phones: #KindleFire Takes No.2 Tablet Spot

December 7, 2011

So say some independent analyses of sales, which is all we have as Amazon aren’t saying much…

Independent analysts aren’t as shy about estimating Amazon’s Kindle Fire sales, though. CNET spoke with Carter Nicholas, CEO of Datasource, who said “Our estimate is that Amazon.com has now sold 850,000 units direct from the Amazon.com site. Total sales would be substantially larger. Amazon may have sold as many as 2 million or more so far when you consider all sales channels.” Other analysts have even more positive assessments. Market research firm iSuppli says that Amazon will ship 3.9 million tablets by the end of 2011, giving it the second-place market share of nearly 14% behind Apple’s 66% share, well ahead of third place Samsung’s 4.8% market share.

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