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Develop 2012 Panel: The Anatomy of Fun

July 5, 2012

I’ve been helping to put together a panel at develop and it’s turning into a stonking line-up that is a must see in my un-bias view…

Wednesday 11 July 2012, 11:00 – 11:45 in Room 4

  • Chair: Jo Twist, CEO of UKIE
  • Marek Bronstring, game design consultant, former Head of Content at SEGA Europe.
  • Paul Croft, Co-Founder of Mediatonic
  • Graham McAllister of Player Research
  • Robb Rutledge, neuroscientist.

Q: How good is that? A: Very.

How important is fun to a game’s success? What do we even mean when we say a game is fun to play? And how easy is it to engineer fun? This panel explores the secrets to keeping players entertained and coming back for more. We hear from neuroscientists and games developers as they share their different insights and perspectives. What is science revealing about the many elements required to make an experience fun? And what do those at the front line of gaming find are the best ways to keep their players playing – whether in casual mobile games, immersive RPGs or any other gaming experience?

Be there!

Because we’ll also be unveiling a new project for developers to get involved in…

Mediatonic’s ace Robot Attack Unicorn: Evolution

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