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How Free Took Over the AppStore

July 31, 2012

How free took over the app store, via GamesBrief:

In June 2010, 71% of the worldwide 100 top grossing apps on the App Store were paid only. Just two years later, that figure is 16%.

If we include apps that are paid but also enable in-app purchases (IAP), the figure falls from 93% to 32%.

When you go digital, and a de facto cartel doesn’t block a zero price (as is happening in the book industry), the price trends to free.

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