The Size of the Chinese Gaming Market
It’s huge, I mean you already know it is going to be, because it is such a populous country, but the figures still stagger you…
Despite the fact that many video games consoles are built in mainland China, they have been officially banned for sale there since the year 2000. As a result developers have focused on selling titles for PCs or mobile devices.
The market is huge: analysts at Niko Partners recently told Forbes that the country was home to 150 million gamers who collectively generated half of the world’s PC online games revenue.
It estimated the market would be worth $6.1bn this year saying Tencent was the leader when it came to advanced casual titles.
Others are also closely monitoring developments.
I bet they are. Again: Half the worlds PC gaming revenue comes from China.