Skip to content

The Biology of THQ and Activision’s Strategies

November 9, 2012

There is a good article – on GamesIndustry.biz about gaming strategies:

The wider context, though, reveals that this is very much a story about transition. It’s a story about survival strategies – what it takes for a corporation to thrive when its environment is in flux. A peculiar hybrid of evolutionary biology and economic theory suggests three possible survival strategies. You can specialise, focusing intently on a single niche in which you have few, if any, direct competitors – and hope that the wider environmental changes don’t destroy your specific niche. You can adapt rapidly, being an agile, flexible organism (or corporation) that deals with change well. Or you can simply be dominant – an apex predator, perhaps, a master of your food chain so utterly successful that even environmental change doesn’t impact you unless it’s really severe.

This is akin to the ideas of gaming and evolution I explored here.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: