Develop Article on My Kickstarter Talk

My talk on 2nd Generation Kickstarter has been written up by Develop Online…

Simply aiming to hit a financial target on crowdfunding services such as Kickstarter can leave short-sighted developers with a host of other troubles.

That was the key warning from Auroch Digital’s Tomas Rawlings during his talk at the Develop: Brighton conference, where he offered those looking to offer their ideas out for public funding a series of tips designed to make the most of crowdfunding.

Rawlings urged devs to not just learn from successfully-funded projects, but also to identify what went wrong with campaigns that failed to hit their goal.

Links from the talk are here.