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Understanding #PokemonGo in Tweets

July 21, 2016

As you’ve probably noticed of late, there is a new game mixing the global cultural phenomena of Pokémon with Augmented Reality. Here’s the best tweets I’ve seen on it. So to start with, what is it?

Then you might ask, how does it work?

OK, then you might ask – is it popular. Errr. yes. YES.

So we now know what it, how it works and that it’s done well. What about it’s impact? It’s seems it is getting people out and about in positive ways!

Finally, the combination of a cultural icon with new technology has created moments of zeitgeist:

Which is why all the media is covering it…

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