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Mars Horizon (& Auroch!) has a TikTok!

February 23, 2023

We’re taking a few steps into the world of TikTok, with ones for Auroch Digital and also Mars Horizon

Here’s an example video

Why are we doing this? Its clear this is a key platform:

Q: Some people say that popular games have popular TikTok videos, and so it’s more correlation than causation when it comes to creating interest. What do you say to them?

A: It’s undoubtedly much easier to get TikTok views if your game is already popular. However, there are numerous examples of games that gained much more visibility through TikTok. You’ve covered a number of them in your newsletters already. 

The inverse also doesn’t hold up. A big game definitely doesn’t automatically lead to success on the platform. There are AAA studios with wildly successful titles that are outshown by indie teams and solo devs. 

But that also brings up the common question, “how valuable is TikTok visibility”? This is almost impossible to measure, but I fall back on the Rule of 7 from old-school marketing. It suggests that a potential customer will need to hear an advertiser’s message 7 times before they’ll take action to buy a product. A viral social media post on any platform adds to that number, and brings many people one step closer to buying your game.
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