Google Opens 2nd Front on Apple
So Apple does the iPhone and defines the parameters of the smart-phone arena. Google goes to war with Android – parking it’s tanks on Apple’s lawn. The difference being that Google’s operating system will be open whereas as Apple’s is closed; should be interesting, and I predict a win for Google. (Google also parks a few other tanks on Microsoft’s lawn too!)
Then Apple flanks almost everyone in the technology sector by releasing a huge iPhone – the iPad. Not to be out-done, Google declares war in this arena too;
The man who used to run Sony’s gaming division in Europe has tipped the rumoured ‘Google Pad’ as a key games platform in the years ahead.
In a talk opening the Edinburgh Interactive festival yesterday Deering explained how the ‘traditional’ games industry needs to move to online business models and mobile platforms to survive current ‘treacherous’ market conditions.
Deering said online connectivity had disrupted the games industry. “The internet makes life dynamic, exciting and personalised, with rich media on multiple screens – and where trailing a game is almost always free.
So this should be interesting too… let (tech) battle commence!
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.