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ISFE 2010 European Consumer Survey on Gamers (and Non-Gamers)

October 24, 2011

This is a really interesting report (link as PDF) with lots of fascinating data-points.  Here’s a few that caught my eye:
EU Wide Gaming Number:

  • On average across the 8 major European nations surveyed, 25.4% of adults have played video games in the last 6 months, a total of 79.2 million gamers. This percentage varies from 38% in France to 17% in Italy and Poland, but is substantial in every country (It’s 32% in UK)
  • Using this data we estimate there are 95.2 million adult Video Gamers across all 18 countries covered by the Gamer Survey
  • Gaming is most popular among the young, however almost 30% of 30-49 year olds play video game

In the UK the numbers who play games are: 16-19 year-olds 62%, 38% of 30-49 year olds and interestingly 17% of 50+ year olds. Of gamers in the UK, 13% spend 11+ hours/week playing games, 11% 6-10 hours/week, 55% 1-5 hours/week, 22% less 1 hour/week.

Of gender overall:

By gender: 31% of males and 20% of females are Gamers.

Online Gaming Habits:

  • 16-19 year olds are most likely to play online (83% have played at least one type of online game in the last 3 months)
  • 24% of Males are playing paid online games in comparison to 12% of Females
  • PC gamers show the highest level of gaming activity by system user types
  • Puzzle games are the most popular type of online games for females and ages 40-4

Gamers as Parents:

  • 58% of all Gamers who are parents report playing games with their children.
  • UK has the highest figure amongst Europe with 72% of all Gamers who are parents report playing games with their children.
  • The likelihood is related to how active a gamer the parent is; the more dedicated a gamer the more likely they are to play with their children.

Hat-tip to SGI for the pointer.

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