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Gamification, Design & Beyond Talk

October 24, 2011

I’m going to this – totally recommend it! Dan Dixon is talking…

Friday 28th October at 5pm.

Recent years have seen a rapid proliferation of mass-market consumer software that takes inspiration from video games. This is sometimes bundled up in the term ‘gamification’. However this word has become tightly intertwined with a specific flavour of instrumental marketing activity. In this talk I define what is meant by ‘gamification’ in a way that moves it on from this simple, surface, approach to a more engaged form of gameful design. In the process detailing some pre-history and current work that presents a sensitive and thoughtful approach to using games in everyday life.

The event is in Bath and the Innovation Centre and is free!

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