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Game of Phone: #RIM Takes a Tablet Dive

December 13, 2011

Ooops, I think:

The PlayBook is beginning to look like the worst and most expensive decision that RIM, the maker of the BlackBerry smartphone, ever made.

Not only that: preliminary results issued by the company on Friday indicate that it is struggling to maintain pricing of its flagship phones, even though the new devices introduced last quarter were meant to push that pricing up.

The company announced on Friday that it is writing down the value of unsold PlayBook tablets in its warehouses by $485m, which will be taken as a charge against its pre-tax profits for the third quarter which ended in November.

That announcement indicates that RIM has now given up hope of charging the original price – which began at $399 for the 7in version, the same price as Apple’s 10in iPad.

Worth reading the whole article!

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