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Second Screen Stats

February 20, 2013

Out of interest…

Somewhere between 75% and 85% of TV viewers use other devices while watching, although a lot of these people are doing unrelated tasks – it’s startling how many surveys come up with around 60% for the percentage of people who are emailing, which is a telling (and somewhat dispiriting) comment on modern working habits.

Of these multi-screeners, how many are actually using their second device to look for something relating to the show they’re watching? Somewhere between 37% and 52%, while between 27% and 44% are browsing for products spotted in a show or ad, depending which survey you believe.

It’s looking like more than a fifth of TV viewers are chatting on Facebook or Twitter about the shows they’re watching, although again, lots of people are on these sites for unrelated reasons (between 42% and 48% overall, by the looks of it, which includes related and unrelated use).

And the link has lots more other links to studies...

One Comment leave one →
  1. June 2, 2013 12:59 pm

    I don’t even know how I ended up here, but I thought this post was good. I don’t know who you
    are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

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