MGF Talk: Licensing for indies

I’m going to be giving at talk at MGF in London next week. Here’s the info if you’re about!

17:25-17:50pm, 20th January: Licensing for indies: Dr Tomas Rawlings, CEO at Auroch Digital

Learn how to expand the reach of your indie game with the help of licenses in this informative talk. From learning how to reach out to a license holder, managing their expectations and negotiating fair promotion, this is an important primer in an increasingly important part of the mobile games industry.

Our speaker will cover:

• How their company became involved with a license for their mobile games.
• What they have done to manage their relationship with the license holder and how they overcame any problems.
• Their advice for working with a license holder productively.