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What #Hollywood Does Well: Attention

January 27, 2012

This is a really interesting article about the idea there are different types of attention, which mean different things:

For the Valley to do that, it’s going to have to get out of the mindset that eyeballs equal quality. My guess is far more people watch a funny video of a talking dog on YouTube than many Oscar nominated films. Even the most commercial blockbuster films have 40,000 showings in a given weekend. Compare that to a YouTube video which can get 40,000 views in a viral minute.

…[but] Eyeballs aren’t equivalent to one another. For Hollywood to be killed, the Internet needs to focus on a metric other than eyeballs. It’s not about mass, it’s about good. That’s absolutely anti-YouTube and anti-Farmville and any other content which we expect to be rapid, mass and disposable. Disposable content isn’t bad, it’s just not everything. And as long as that’s all that the Valley is putting out, we won’t kill Hollywood.

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